your marketing & CommunicationS success story starts with Mclaren&Co.

Build trust and reputation by leaving no room for confusion with your marketing or communications.

You’re looking to transform your marketing or communications - but don’t know where to start

By diving straight into tactics without a proper strategy and the wrong delivery partners, you’ll confuse your audience and waste money on efforts that fall flat – leading to lost opportunities and damaged credibility.

Build Solid Foundations First

Before you spend a penny on tactics, McLaren&Co. will help you:

  • Start with a focused marketing strategy aligned with your business goals.
  • Know what your business stands for and what to say.
  • Make sure you look the part and build credibility with a consistent image.
  • Define how your website will achieve its goals before you start to build it.
  • Develop a website that functions to achieve your marketing goals.
  • Create an action plan with the tactics to make your strategy a success.

Build brand credibility

Reach the right people

grow profitability

Deliver positive change

improve engagement

The McLaren&Co. Way

I’m Lisa, the founder of McLaren&Co. I’m a Marketing & Communications Director with over 20 years of experience. I set up McLaren&Co. to help service and B2B businesses in Yorkshire and beyond thrive through first-class marketing and communications. 

I believe in the power of thoughtful strategy and clear storytelling as the backbone of success – providing business leaders with cost-effective marketing strategy, website upgrades, brand updates, content and change management communications from an experienced and safe pair of hands. 

I love getting my sleeves rolled up to deliver a project, and I’ve built a network of talented and trusted partners to bring in for specialist services.

Running a business isn’t easy, and scaling up and transforming is even harder. Hiring an experienced professional to take the lead on your marketing and communications will make life easier, and you’ll have more time to focus on what matters most to you.

Let MCLAREN&CO. take the stress out of marketing And Communications

Flexible Marketing & Communications Services

Explore the range of services McLaren&Co. can adapt to your needs.

Marketing & Brand Strategy

Defining your marketing goals and what your business stands for to deliver successful brand and marketing activities.
Learn More

Identity, Websites & Content

Support for specific projects - large or small. From websites and branding to content and collateral.
Learn More

Change Management Communications

Understanding people, culture, community and messaging to deliver successful transformation.
Learn More

Ready To Get Going?

Take three simple steps to marketing and communications that won't leave your audience scratching their heads.

Book a discovery call

Agree a service package

Get your audience on board

Book a free 30-min Discovery Call

What Others Have to Say

Frequently Asked Questions

Marketing is a vital investment for any business looking to grow and succeed in today’s competitive world. Investing in the right marketing activities will help you:

Increase brand awareness:  Reach out to larger audiences and be known and chosen for what you do.  

Generate leads and increase sales: Create a pipeline of prospects you can turn into paying customers.

Build customer relationships: Engage with new and existing customers and develop a better understanding of their needs and preferences.

Stay ahead of the competition: Differentiate yourself from your competitors and showcase your unique value to potential customers.

Incorporating a specialist in change management communications as part of a project team tasked with delivering business transformation offers many advantages:

Clarity of message: A communications specialist is skilled in articulating and simplifying complex transformation concepts. They ensure that everyone understands what is changing, why it’s changing, and how it impacts them.

Stakeholder engagement: Transformation often comes with resistance. A specialist can identify and target key stakeholders, ensuring their concerns are addressed and they are engaged throughout the process.

Consistency of communication: Change can be disorienting for employees. Having consistent messaging ensures that everyone receives the same information, reducing confusion and misunderstandings.

Cultural alignment: Every organisation has its unique culture. A specialist understands this and crafts messages that align with the company’s values, mission, and vision, ensuring a smoother adoption of changes.

Reduced anxiety: Effective communication helps demystify the unknowns, providing a clearer picture of the post-change scenario and helping reduce anxiety and uncertainty.

Increased buy-in: When employees understand the reasons behind a change and feel they are part of the process, they are more likely to buy into the change and even become its champions.

Enhanced trust: When employees feel that they are kept in the loop and that their concerns are addressed, they are more likely to trust the organisation’s leadership and decisions.

Taking on a full-time person to do your marketing or communications is expensive. You’ll have their salary to pay, in addition to the overheads that come with employees. Their experience level will also vary depending on the salary you are prepared to pay. Alternatively, you may employ an agency, which can also be costly due to overheads. Many agencies specialise in specific areas, meaning you may need different agencies for various work.

With McLaren&Co., you get the expertise of a board-level marketing and communications director to lead building your foundations. I get stuck in with delivery and will find the right partner for specialist work like design and web development.

As a result, you will get a high standard of work delivered more productively and focussed on results, so you are not wasting money.

We mainly work with service and B2B businesses that are established or ready to scale up. These businesses have successfully negotiated the start-up phase and are prepared to invest in marketing to grow and communications to transform. We always start by making sure your marketing and communication foundations are where they need to be – there’s no point investing in other marketing activity if your brand, website and messaging are not fit for purpose.

I’m a proud Yorkshire lass keen to give back to my local economy. So, McLaren&Co.’s main focus is providing marketing and communications services in Yorkshire, covering areas like Leeds, Bradford, Harrogate, York, Huddersfield, and Halifax. However, through our existing networks and new contacts, we’re always happy to help businesses anywhere across the UK.

I’m constantly building a network of trusted partners for specialist work across the Yorkshire region. Over the years, I’ve also built relationships with suppliers throughout the UK. I choose partners that meet the needs of my clients for each specific project.