YOU'RE A BUSINESS Leader looking to grow or implement change - connecting with your audience can be a challenge
If you don’t know your audience, what you offer to make their lives better, and how to communicate to get them on board, you risk confusing people – leading to missed opportunities and damaged credibility.
Before you spend a penny on tactics, McLaren&Co. will help you understand:
Don’t waste time and money on marketing and communications that fall flat – define what you need first. Let’s talk before you splash the cash on your next website, rebrand or project.
P.S . If you’ve already got the ball rolling, it’s not too late.
I’m a Marketing & Communications Director with over 20 years of experience. I set up McLaren&Co. to help businesses in Yorkshire and beyond thrive through first-class marketing and communications. I believe in the power of thoughtful strategy and clear storytelling as the backbone of success – providing business leaders with cost-effective marketing strategy, website upgrades, brand updates, content and change management communications from an experienced and safe pair of hands.
Running a business isn’t easy. Scaling up and transforming is even harder. Hiring an experienced professional to help with your marketing and communications will make life easier, and you’ll get more time to focus on what matters most to you.
Let me take the stress out of marketing And Communications
Book a discovery call
Agree a service package
Get your audience on board
Marketing is a vital investment for any business looking to grow and succeed in today’s competitive world. Investing in the right marketing activities will help you:
Increase brand awareness: Reach out to larger audiences and be known and chosen for what you do.
Generate leads and increase sales: Create a pipeline of prospects you can turn into paying customers.
Build customer relationships: Engage with new and existing customers and develop a better understanding of their needs and preferences.
Stay ahead of the competition: Differentiate yourself from your competitors and showcase your unique value to potential customers.
Incorporating a specialist in change management communications as part of a project team tasked with delivering business transformation offers many advantages:
Clarity of message: A communications specialist is skilled in articulating and simplifying complex transformation concepts. They ensure that everyone understands what is changing, why it’s changing, and how it impacts them.
Stakeholder engagement: Transformation often comes with resistance. A specialist can identify and target key stakeholders, ensuring their concerns are addressed and they are engaged throughout the process.
Consistency of communication: Change can be disorienting for employees. Having consistent messaging ensures that everyone receives the same information, reducing confusion and misunderstandings.
Cultural alignment: Every organisation has its unique culture. A specialist understands this and crafts messages that align with the company’s values, mission, and vision, ensuring a smoother adoption of changes.
Reduced anxiety: Effective communication helps demystify the unknowns, providing a clearer picture of the post-change scenario and helping reduce anxiety and uncertainty.
Increased buy-in: When employees understand the reasons behind a change and feel they are part of the process, they are more likely to buy into the change and even become its champions.
Enhanced trust: When employees feel that they are kept in the loop and that their concerns are addressed, they are more likely to trust the organisation’s leadership and decisions.
Taking on a full-time person to do your marketing or communications is expensive. You’ll have their salary to pay, in addition to the overheads that come with employees. Their experience level will also vary depending on the salary you are prepared to pay. Alternatively, you may employ an agency, which can also be costly due to overheads. Many agencies specialise in specific areas, meaning you may need different agencies for various work.
With McLaren&Co. you get the expertise of a board-level marketing and communications director who can work across many disciplines. My flexible arrangements mean I can deliver as much or as little as you need. As a result, you will get a high standard of work delivered more productively and focussed on results, so you are not wasting money.
I mainly work with B2B businesses that are established or ready to scale up. These are businesses that have successfully negotiated the start-up phase and are prepared to invest in marketing to grow and communications to transform. I always start by making sure your marketing and communication foundations are where they need to be – there’s no point investing in other marketing activity if your brand, website and messaging are not fit for purpose.
I’m a proud Yorkshire lass and keen to give back to my local economy. So, I focus much of my work on providing marketing and communications services in Yorkshire – covering areas like Leeds, Bradford, Harrogate, York, Huddersfield and Halifax. However, through my existing network and new contacts, I’m always happy to help businesses anywhere across the UK.
I’m constantly building a network of trusted partners for specialist work across the Yorkshire region. Over the years, I’ve also built relationships with suppliers throughout the UK. I aim to choose suppliers that meet my clients’ budgets and needs.