North East Heating Solutions supplies and installs premium electric radiators across the North of England. Known for their high-quality product and service, the business had built strong success and was doing well generating leads through paid ads, but they wanted an even more powerful digital presence to increase traffic and drive even more lead generation through brochure downloads and booking enquiries.
They’d already engaged a trusted web developer. But rather than simply reskin the existing site, the developer recognised the need for deeper strategic input with a clear brand story, improved SEO, and a user journey built to convert. That’s where we came in.
North East Heating Solutions needed to define what made them special, speak clearly to their target audience’s needs, and ensure every element of the website worked to drive action and generate leads.
Visit their new website: northeastheatingsolutions.co.uk
INDUSTRY: Electric Heating
SERVICES DELIVERED: Brand & Messaging Strategy, Visual Identity, Website, SEO Strategy
North East Heating Solutions had strong fundamentals but lacked the strategic clarity and digital structure on their website to support additional growth.
A WEBSITE THAT COULD PERFORM BETTER:
The old site had unclear messaging, limited structure, and wasn’t optimised for conversion or SEO.
NO CLEAR DIFFERENTIATION:
North East Heating Solutions offers the best electric heating system on the market, but this wasn’t clearly articulated or positioned against common alternatives like gas or heat pumps.
VISUAL CLUTTER AND INCONSISTENCY:
The existing brand mark had credibility but was visually busy. The overall visual presence didn’t reflect the modern, trustworthy nature of the North East Heating Solutions product or service.
The team knew they needed more than a new look. They needed clarity, structure, and a digital-first strategy that would futureproof their growth.
OBJECTIVE:
Define what North East Heating Solutions stands for, who they serve, and how to clearly communicate the benefits of their product and service.
APPROACH:
We ran a full brand and messaging strategy process including competitor audits, audience profiling, and in-depth messaging workshops. This helped identify North East Heating Solutions’ points of difference, tone of voice, and narrative structure. We aligned messaging around key audience needs, common objections, and the technical superiority of North East Heating Solutions’ heating systems.
KEY OUTCOME:
A strategic, benefits-led brand message that positions North East Heating Solutions as the trusted alternative to other premium electric radiator installers, as well as the alternative to gas and heat pumps – converting cautious homeowners into confident buyers.
OBJECTIVE:
Refine the existing brand identity to feel more modern, clear, and consistent, without losing existing trust or recognition.
APPROACH:
We retained the core brand mark but removed visual clutter and refined the layout and spacing. Clear guidelines were introduced to support use across digital and printed assets, while maintaining a sense of warmth and trust.
KEY OUTCOME:
A more modern and professional visual identity that reflects the North East Heating Solutions product’s quality and supports a cleaner, more user-friendly digital experience.
‘&Co.’ Partner: Helen Boyes Design
OBJECTIVE:
Ensure North East Heating Solutions is discoverable by the right audience and ranks well for key product-related searches.
APPROACH:
We built a keyword database and topical cluster strategy. Search intent and personas were mapped to service content, and a technical SEO plan ensured proper tagging, migration, and structure. We created SEO-optimised content templates for pillar pages and embedded a long-term content plan to support ongoing growth.
KEY OUTCOME:
A search-optimised site with a scalable structure and clear content pathways, helping North East Heating Solutions reach more people and generate higher-quality traffic.
‘&Co.’ Partner: Koji Digital
OBJECTIVE:
Design and structure a website that increases visibility, drives conversions, and educates homeowners on the value of North East Heating Solutions systems.
APPROACH:
We defined a new site architecture based on target audience needs and key decision-making moments. All content was created to clearly articulate North East Heating Solutions’ value proposition, address objections, and guide visitors toward action. We introduced simple CTAs, trust-building copy, and a clear service breakdown. We then project-managed the build and launch with the web developer.
KEY OUTCOME:
A clean, mobile-friendly website designed to perform, with clear messaging, intuitive structure, and a sharp focus on lead generation.
Visit their new website: northeastheatingsolutions.co.uk
‘&Co.’ Partner: Identify Digital
A confident brand story that gives North East Heating Solutions clear positioning in a competitive market.
A refined visual identity that balances recognition with modern professionalism.
A conversion-focused website that makes it easy for users to take action, helping increase enquiries and downloads.
An SEO framework that sets North East Heating Solutions up for long-term traffic growth and lead generation.
Clear brand positioning
Refined visual identity
High-performing website
Long-term SEO strategy
“Building a brand new website is daunting and has many facets. The language to be used, the look and feel, optimising for SEO etc etc. Lisa came highly recommended and that was well deserved. She spent time to understand our business and our customers, held our hand through the whole process, acted as a project manager, introduced us to other ‘experts’ and made this build a pleasure. If you are considering a new website then you MUST get a meeting with Lisa, she’s a star.”
Howard Klineberg,
Managing Director, North East Heating Solutions.
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