Davey Stone Associates is an architectural design and project management consultancy working across residential and commercial sectors. While known for their experience and delivery, their brand identity lacked impact in a crowded market.
As they looked to grow, they needed a clearer way to communicate the full scope of their offer, where clients benefit across every stage of a project.
Visit their new website: davey-stone.co.uk
INDUSTRY: Architecture & Project Management
SERVICES DELIVERED: Marketing Strategy, Brand & Messaging Strategy, Visual Identity, Website
Davey Stone Associates had built a strong reputation, but their brand and website didn’t reflect their full offer or help them stand out in a competitive space.
Issues included:
A VISUALLY GENERIC IDENTITY:
Their black-and-white logo blended into a sea of similar-looking architectural brands, lacking the distinctiveness to reflect their personality or values.
A SPLIT AUDIENCE WITH DIFFERENT NEEDS:
They served both residential homeowners and commercial clients, but their messaging didn’t clearly address the unique needs, language, or expectations of either.
A DISJOINTED STORY ACROSS SERVICES:
Offering both architectural design and project management was a real strength, but it wasn’t being communicated clearly. Clients couldn’t easily grasp the benefit of one joined-up team delivering every stage of a project.
Spencer and the team wanted more than a visual refresh, they needed a brand and website that would clarify their story, connect with their audiences, and support long-term growth.
OBJECTIVE:
Define a clear market position to support growth across both residential and commercial sectors.
APPROACH:
We ran a collaborative marketing, brand and audience workshop to explore their goals, client types, and competitive landscape. This helped define how best to communicate the value of their dual offering – architectural design and project management – and establish a strategy that could flex across audiences without losing clarity or character.
KEY OUTCOME:
A strategic foundation that aligned internal thinking and positioned them for long-term growth.
‘&Co.’ Partner: Boo! Marketing
OBJECTIVE:
Create a brand and messaging framework that reflects their personality, professionalism, and full-service offer.
APPROACH:
We developed brand pillars, messaging hierarchies, and tone of voice principles rooted in the team’s calm confidence, attention to detail, and end-to-end project expertise. We also clarified audience personas to help tailor messaging for both homeowner and commercial clients.
KEY OUTCOME:
A cohesive brand voice and messaging system that speaks with clarity and confidence across all platforms and audiences.
OBJECTIVE:
Differentiate their visual presence and move away from the generic black aesthetic common in the architecture sector.
APPROACH:
We supported the evolution of their visual identity to feel warmer, more distinctive and aligned with their values and services. A new logo was developed, with the “D” icon designed to represent a top-down view of a building plan, creating distinctive, acute angles that give the logo mark a unique, memorable quality. We selected a professional but differentiated colour palette with an earthy green that represented the values of the business and target audience better.
KEY OUTCOME:
A refined visual identity that complements their messaging and helps them stand out in a crowded market.
‘&Co.’ Partner: Nick Woodhead Design & Illustration
OBJECTIVE:
Create a visually appealing, well-structured website that clearly communicates their offer and builds credibility.
APPROACH:
We developed a new site structure aligned to audience needs and wrote all website copy, from homepage to team bios, using the new tone of voice and messaging. The site was designed to highlight the strength of their full-service offer and build trust through clear, jargon-free language.
KEY OUTCOME:
A professional, mobile-friendly website that showcases their expertise, speaks directly to clients, and positions Davey Stone Associates as a trusted partner from concept to completion.
Visit their new website: davey-stone.co.uk
‘&Co.’ Partner: DCX Design
A distinctive visual and verbal identity that reflects who they are and what they do, helping them stand out while building trust with clients.
A clean, user-focused website that communicates their full-service offer clearly and professionally, driving more relevant enquiries.
A joined-up messaging strategy that supports consistent communication across proposals, pitches, and online channels.
Branded assets and copy that bring clarity and credibility to every interaction, from first impressions to long-term relationships.
Clear brand identity
modern website
cohesive marketing
Professional materials
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McLaren&Co. Ltd. is a company registered in England and Wales (Company No. 15496490). 16 Park Lane Mews, Leeds, LS17 8SN. © McLaren&Co. Ltd. 2024. All rights reserved.
